Medicare PTC: Online Ads

Medicare and Permission to Contact (PTC) Through Online Ads

• Explicit Consent: Before reaching out to a beneficiary, you must obtain their explicit consent. Consider using a form on your website where beneficiaries provide their contact information and agree to be contacted.

• Clear Disclosure: Your online ads should transparently state that by providing their contact details, beneficiaries are granting permission to be contacted by a Medicare agent.

• No Cold Contacting: Avoid unsolicited calls. Only contact beneficiaries who have explicitly given permission.

Best Practices for Online Ads:

• Targeted Messaging: Tailor your ads to the right audience. Ensure relevance for the beneficiaries you want to attract.
• Clear Call-to-Action (CTA): Include compelling CTAs like “Learn More” or “Get a Free Consultation” to encourage beneficiaries to share their contact information.
• Compliance with Regulations: Adhere to Medicare marketing guidelines and PTC rules. Avoid misleading claims.
• Privacy Assurance: Reassure beneficiaries that their information remains confidential and will be used solely for Medicare-related purposes.
• Engaging Content: Create informative content addressing Medicare beneficiaries’ needs.