Medicare PTC: Email

Email Marketing Campaign for Medicare and PTC

Subject Line

• Clear and Honest: Ensure the subject line accurately reflects the content of the email. Avoid misleading or deceptive phrases.

Header Information

• Accurate Identification: The “From,” “To,” “Reply-To,” and routing information must be accurate and identify the person or business who initiated the message.

Body Content

• Identify as an Advertisement: Clearly state that the email is an advertisement. This can be done subtly but must be noticeable.
• Non-Government Disclaimer: Clearly state that the insurance offered is not government Medicare but private insurance.
• Physical Address: Include a valid physical postal address. This can be your current street address, a post office box registered with the U.S. Postal Service, or a private mailbox registered with a commercial mail receiving agency.
• Opt-Out Mechanism: Provide a clear and conspicuous explanation of how the recipient can opt out of receiving future emails. This should be easy to recognize, read, and understand. Ensure that the opt-out process is simple and accessible.
• Honor Opt-Out Requests: Promptly honor any opt-out requests. Ensure your spam filter does not block these requests.

Content Guidelines

• Non-Deceptive Content: Avoid using any false or misleading information in the email content.
• Attracting Beneficiaries: When targeting Medicare beneficiaries, ensure that your content is compliant with Medicare marketing guidelines. Avoid using high-pressure tactics or misleading information. Instead, focus on providing clear, accurate, and helpful information about the benefits and services you offer.
• Educational Content: Include educational content that explains the benefits of your services. This can help build trust and encourage beneficiaries to contact you for more information.
• Contact Information: Provide clear contact information, including a phone number and email address, so beneficiaries can easily reach out to you.